Xbox Officially Announced Partnership with England Football Teams as Gaming Partner. Xbox is now the Official Gaming Partner for England Football Teams, according to Microsoft’s Xbox Wire announcement on Monday. This means that the Lionesses, eLions, Three Lions, EE-connected Wembley Stadium, and St George’s Park are all Xbox partners.
With this agreement, Xbox will launch a “grassroots gaming campaign” that will provide football fans with yet-to-be-announced “interesting experiences.” This is said to be a multi-year collaboration, with Xbox sticking to its philosophy of “When Everyone Plays, We All Win.” Aside from that, there aren’t many specifics accessible at this time. The official reveal video for this new relationship can be found below:
“At Xbox, we try to break down barriers and allow people to experience the joy of play: millions of people around the world find common ground and connect via games, just as they do with football,” said Marcos Waltenberg, the head of global Xbox partnerships. “We see The FA as a fantastic institution with the same energy and ambition to empower people as Xbox. We hope that our cooperation will add value to the England Football Teams and fuel the dreams of players and fans around the world.”
Kathryn Swarbrick, the FA’s marketing director, stated, “Fans all around the world love gaming, and we see this partnership as an opportunity to take that relationship to the next level for everyone involved in English football. ‘When Everyone Plays, We All Win’ is a slogan that resonates with what we aspire for at The FA, and we believe that our inspiring national teams can add significant value to Xbox.”
This isn’t the first time Microsoft has sponsored a football/soccer team; the Xbox business previously had a jersey sponsorship contract with the MLS’s Seattle Sounders. This agreement, however, expired in 2019.