Wild Rift Esports Adds Coca-Cola as worldwide founding partner, Check details – Riot Games and Coca-Cola today jointly announced a groundbreaking, multi-year partnership that is the first of its kind in mobile gaming and esports. The agreement aligns League of Legends: Wild Rift and Wild Rift Esports, among the fastest growing mobile gaming and esports franchises, with Coca-Cola, and affords the brand the opportunity to establish connections with players and fans alike in a meaningful way.
“We know that mobile gaming is a critical part of the future of gaming and we are excited to be working with the leader at the intersection of sports and entertainment, Riot Games”, said Brad Ross, Global Vice President, Assets, Influencers & Partnerships, The Coca-Cola Company. “Coca-Cola was an early partner with League of Legends Esports and we know firsthand the power of gaming to unite people from all over the world in competition and fandom. Coca-Cola serves as an ally to gamers – uplifting and refreshing both players and fans.”
Wild Rift Esports, the first mobile esport from Riot Games, has launched its first official competitive season in 2022, highlighted by the establishment of eight regions and a global season finale. Teams around the world will compete in regional tournaments to qualify for Wild Rift’s first international tournament, the Wild Rift Icons Global Championship, which will take place this summer. The date and location of the finale will be announced at a later date.
“Coca-Cola helped launch what is now the biggest esports on the planet, League of Legends Esports, so I’m thrilled that they see the future in Wild Rift Esports as well,” said Leo Faria, Global Head of Wild Rift, Riot Games. “This partnership will span across more than 100 countries, including the eight regional leagues that serve as the foundation for our sport.”
Coca-Cola, as a worldwide founding partner, will co-create unique fan experiences for both League of Legends: Wild Rift and Wild Rift Esports. The brand will also focus efforts on creating value for the community via access to custom rewards and experiences, including a weekly content series co-created with Wild Rift to uplift, entertain, and champion fans. The first execution of the partnership can be seen in a recent digital campaign from Coca-Cola, titled “It Must Be Real’, featuring scenes from Wild Rift.