100 Thieves a lifestyle brand and gaming organization based in Los Angeles, California has announced the onboarding of two co-owners in the company. The two of its biggest content creators, Rachell “Valkyrae” Hofstetter and Jack “CouRage” Dunlop joined 100 Thieves founder and CEO Matthew “Nadeshot” Haag, rapper Drake, music industry talent manager Scooter Braun, and Cleveland Cavaliers owner Dan Gilbert in the ownership group.
Valkyrae joined 100 Thieves in October 2018 and has become a regular YouTube streamer after an exclusive deal with the platform in January 2020, where she has 3.3 million subscribers.
Dunlop became a part of 100 Thieves in May 2019 and has become one of the most recognizable faces of the organization. He also defected from Twitch to exclusively stream on YouTube in November 2019. He has 3.27 million followers on the platform.
In an announcement video posted on YouTube, Haag said “This was a long time coming for the history of 100 Thieves. You guys have invested your whole careers, what you’ve built up until this point, so thoughtfully and so collaboratively with this organisation, and I don’t think there’s any greater honour than to welcome you guys as co-owners of this incredible team that we’ve built together.”
“It’s absolutely unbelievable,” Hofstetter said in the video. “You guys know how I started. I mean, I was working three jobs, I was working at GameStop. I had my little Instagram account, they [co-workers] told me to start streaming and that was like, six or seven years ago?! Looking back, it’s been such a long journey, and now to be not just a co-owner but a female co-owner. Like, how did this even happen? It just feels like everything played out unbelievably well.”