Twitch relaxes multi-streaming guidelines for content creators – Twitch has lifted its ban on multi-streaming to non-exclusive platforms. The move comes as a response to the evolving landscape of content creation and increasing competition from platforms like YouTube and Kick. While Twitch once reigned as the go-to platform for content creators, non-exclusive deals elsewhere started luring streamers away from the Amazon-owned giant.
Earlier this year, Twitch had imposed restrictions on streamers, preventing them from simulcasting on “Twitch-like” platforms. However, the company has had a change of heart. The announcement was made by Twitch CEO Dan Clancy during the opening ceremony of TwitchCon 2023, in front of a captivated audience. For those who couldn’t attend the event, Twitch Support took to Twitter to confirm the news, stating, “We’ve announced that you can simulcast on ANY live streaming service.”
Twitch relaxes multi-streaming guidelines for content creators
While the rules regarding multi-streaming have been relaxed, Twitch maintains a set of guidelines for streamers to ensure a quality experience for its users. These guidelines aim to uphold the integrity of the Twitch community and its user experience.
— Twitch (@Twitch) October 20, 2023
The key points of the simulcasting guidelines are as follows:
- Quality Assurance: Streamers must ensure that the quality of their simulcast on Twitch is, at the very least, on par with their stream on other platforms. Engaging with the Twitch community, including through chat, is vital to meet this standard.
- Community Loyalty: Streamers are discouraged from directing their audience to leave Twitch for their simulcasts on other services. Twitch values the sense of community that binds its users and streamers.
- Avoiding Third-Party Integration: Streamers are not permitted to use third-party services that merge content or features from other platforms into their Twitch stream during simulcasts. This ensures that the Twitch community enjoys a seamless, standalone experience.
Twitch’s decision to open the door to multi-streaming reflects the platform’s commitment to adapt to the changing needs of content creators. While it allows more freedom for streamers, the guidelines aim to strike a balance between providing choices for creators and preserving the unique Twitch experience.
With these new rules in place, content creators on Twitch have more flexibility to reach and engage with their audiences across different streaming platforms.