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Twitch Partner Policy Update: The update might come as a relief for many streamers

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Twitch Partner Policy Update: The update might come as a relief for many streamers

Twitch Partner Policy Update: The update might come as a relief for many streamers – One of the biggest streaming platforms that have produced some of the most influential streamers is the Amazon-owned platform Twitch. In a recent update of Twitch’s Partner Exclusivity policy, streamers can now live stream on several platforms, although not at once. This change in policy comes at a time when several popular streamers are choosing to switch to rival platforms. 

Previously, Twitch was the only live streaming option for streamers who gained Partner status on the network. The advantages of the partner program were previously enjoyed by Twitch partners but at the sacrifice of their ability to publish “live content” on other websites. For instance, as a partner, a streamer could broadcast YouTube videos of their stream but not live stream on both Twitch and YouTube.

Twitch Partner Policy Update

On August 23, Twitch emailed partners to confirm that exclusivity restrictions for partnered and affiliate broadcasters have been lifted by Twitch. “Starting today, you are now allowed to create live content on other platforms. This means you have more flexibility to explore how to use different, off-platform features to further build your community and interact with streamers off Twitch.”  The announcement informed, “We also recognize that the digital landscape has changed since we first introduced the Partner Program and that many of you engage with your communities in many different places.”

This rules modification could be interpreted as a reaction to some streamers choosing to leave the platform and migrate their content over to YouTube. Major Twitch streamers including Ludwig, Dr Lupo, Sykkuno, and TimTheTatMan have left the site in the last year in exchange for YouTube exclusive deals and higher compensation. However, well-known streamers who have switched over have contracts with YouTube, so they probably still have exclusivity obligations on the Google-owned network. 

The new policy is clear that streaming on two platforms simultaneously for extended periods of time—such as a complete stream on Twitch and YouTube at the same time—remains prohibited. Even though simultaneous streams on ‘Twitch-like’ services are still not allowed – but mobile services like TikTok or Instagram Live are fine to use.

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