Twitch CEO hands out 70/30 Revenue Split Coupons to streamers on live show – Twitch CEO Dan Clancy made an appearance on AustinShow’s livestream, bringing with him unexpected prizes for contestants. Among these prizes was a coupon for a 70/30 subscriber revenue split on the Twitch platform, a significant change from the previous 50/50 split.
Twitch content creators had long advocated for a more favorable revenue split, wanting to receive 70% of the earnings from subscribers. Twitch responded by introducing the 70/30 split in June but imposed certain requirements.
Twitch CEO hands out 70/30 Revenue Split Coupons to streamers on live show
Streamers needed a minimum of 350 recurring paid subscribers, and the split would only be applied up to a maximum of $100,000. These strict conditions triggered a backlash and led to Twitch reconsidering its approach.
During his appearance on AustinShow’s livestream, Clancy began by giving away a few dollars before revealing a surprise in his pocket. He produced a coupon, announcing, “Scan the barcode, and you’ll get yourself a little 70/30.”
While these coupons may not fully address the concerns of most content creators, they do signify a willingness on the part of Clancy and Twitch to explore ways to compensate their creators better.
Twitch’s initial hesitation to alter the 50/50 split system was linked to the substantial costs associated with providing high-definition, low-latency, and always-available live video to a global audience. Clancy explained in a September 2022 blog post that delivering such services is an expensive endeavor, citing the high costs associated with live video streaming on the platform.
Despite the ongoing debate surrounding revenue splits, Clancy’s appearance on AustinShow’s stream demonstrates a more receptive approach to addressing the issue and even injecting a touch of humor into the conversation. It remains to be seen whether Twitch will continue to make adjustments to its revenue-sharing model to better support content creators in the future.