Renowned betting company 1xBet pays special attention to the fast-growing area of esports. After many international partnership contracts with well-known esports organisations, the bookmaker has entered into an agreement with a new ambassador in India. It is the well-known esports streamer Total Gaming, whose overall audience on social networks reaches almost 50 million users.
After signing the agreement, Total Gaming became The Official Esports Ambassador of 1xBet. The bookmaker’s advertisements will appear on social networks and the streamer’s YouTube channel. In addition, Total Gaming and 1xBet will release several combined videos for fans of online games.
“1xBet is used to partnering with the best of the best, and Total Gaming is precisely that. Our new Ambassador is one of the most popular esports streamers not only in India but worldwide. It’s hard for Indian esports fans to imagine Free Fire without Total Gaming reviews with their unique sense of humour.
The audience of the streamer on social networks is simply huge. And I am confident that 1xBet will be able to offer all these online game lovers exciting entertainment as well as a great esports betting experience,” said Irina Kapoor, Head of Marketing of 1xBet India.
“The start of our cooperation with 1xBet is very cool! I know better than anyone how many people in India love the entertainment of online games and the emotions they bring. Together with 1xBet, we can give this and much more to all of our fans,” said Total Gaming.
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1xBet is an innovative betting brand founded in 2007 and is a world-class company. Customers can bet on thousands of events in over 60 sports. In addition, the company’s website and app are available in more than 60 languages.
1xBet has partnered with renowned esports organisations such as Team Spirit, TSM, OG Esports, K23, Tundra Esports and MIBR. In addition, the 1xBet partner portfolio includes popular sports clubs and organisations: PSG, Barcelona, Italian Serie A and others.
The bookmaker has repeatedly been a nominee and winner of prestigious awards, including IGA, SBC, G2E Asia, EGR Nordics Awards and others.