The Playstation God of War Ragnarok campaign is getting backlash from the community for mispronouncing the name of the title and its belonging- PlayStation has increased its marketing on a huge scale over the past few years. Fans have seen a great spike in the marketing which PlayStation is doing in India since the arrival of God of War: Ragnarok. Check more details on the takeover.
— PlayStation India (@PlayStationIN) February 4, 2023
Previously we have seen the Santa Monica title all over the Mumbai metro, as the whole train was wrapped in God of War branding. During the game’s release window, we also saw a huge variety of locations hosting the title’s midnight launch.
The Playstation God of War Ragnarok campaign is getting backlash from the community
This time also PlayStation is doing the same thing. They have placed a large size PlayStation Model, alongside a giant-sized Mjolnir model, placed right in the center of Cyberhub, Gurugram. but the Ragnarok Community is backlashing it in comments because many have mispronounced the title. This is a brilliant idea to reach out to Indian consumers as that part of the city is highly populated by young people.
— PlayStation India (@PlayStationIN) February 3, 2023
Earlier this week, the manufacturer raised its already huge supply forecasts for the current quarter, perhaps reflecting the scale of this marketing campaign. It’s shaping up to be a huge year for PlayStation, with plenty of highly anticipated titles slated for release and certainly a demo or two written into the calendar.
And with PS5 consoles now readily available, it means Sony can advertise the format freely, knowing that potential customers can finally pick it up. Let us wait and see what more unique ideas PlayStation Has for its next advertisements. Hopefully, the next marketing ideas will also trend as this one did.
Game of Warhammer.
This one, right? RIGHT? pic.twitter.com/QgQGTY23OY
— Anil (@AnilGanti) February 5, 2023
Sony always has some unique ways to reach out to their consumers and grab their attention. And other brands should learn these skills from them. Stay tuned with us for more such updates.