Star Sports x Nodwin BGMI Lan: Star Sports joins hand with Nodwin Gaming to televise the BGMI tournament in India – The Battlegrounds Mobile India (BGMI) Master Series tournament will be held from June 24 till July 17. It is being organized by NODWIN Gaming, one of India’s largest esports companies, and will feature a total prize pool of INR 1.5 crore. Now apart from catching the LIVE broadcast of the BGMI tournament online on streaming platforms, fans can also view it on their TV sets.
This is a major step in the history of Indian esports viewership as now even the general audiences can check out esports tournaments on their TVs. Generally, events like TATA Indian Premier League (IPL), ICC and BCCI tournaments, Premier League, Wimbledon, F1, and other popular sports are broadcasted by Star Sports in India. But this decision of telecasting the upcoming BGMI tournament in India will help traditional sports enthusiasts to be exposed to esports and learn why it has such a rising appeal.
Regarding this association, Mr. Sanjog Gupta, who is the Head – Of sports at Disney Star said,
“Esports in India is a fast-growing segment that has seen accelerated adoption over the last two years. It has immense headroom for growth in India when compared with its status in evolved markets around the world. It is also gaining prominence in the ecosystem as a competitive sport. Esports competitions have already developed a niche following on digital platforms. As the preferred destination for sports fandom, Star Sports is always looking for opportunities to engage fans, galvanize communities and recruit new audiences. Our partnership with Nodwin Gaming seeks to shape the future of eSports in India by introducing high-quality competition and prominent players to millions of TV viewers around the country. It will hopefully fuel fandom for eSports amongst gamers and elevate aspiration amongst athletes.”
Akshat Rathee, who is also the MD and Co-Founder of NODWIN Gaming, has said,
“We have been working tirelessly through the pandemic to build the foundation for such a big collaboration. This is a very big step for us in the right direction as we now take esports to the masses. So far, esports has always been associated with live streaming on digital platforms. Through this collaboration with a mainstream sports channel, we hope to break that mold. Satellite television does have its advantages like its unrivaled reach across every nook and corner of the country, uninterrupted and timely broadcast that is not dependent on internet connectivity and speed as well as affordability for the masses living in far-out areas. We look forward to spreading the reach of esports, making a connection with the youth across India, and bringing esports into the arena of other traditional sports.”
Thus if you are a fan of Battlegrounds Mobile India, be prepared to watch the top 24 squads compete in the Master Series tournament. The winning team will be crowned as the champion and will walk away with a major portion of the INR 1.5 crore prize money.
Where to watch – NODWIN Gaming has partnered with Star Sports, one of India’s leading sports broadcasters, and they plan on bringing the upcoming esports action to TV. The BGMI Master 2022 will be aired LIVE on Star Sports 2 from 08:30 PM till 11:30 PM. There will be English, Tamil, and Hindi commentary available and interested fans can select and watch the telecast in their desired language choice. We will continue to bring you the latest updates from BGMI and its esports scene. Be sure to check our bulletin regularly.
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