Riot Games announced a beauty collaboration with Rihanna’s famed cosmetics brand, Fenty Beauty, on Friday to coincide with the release of “Arcane,” Riot’s upcoming animated Netflix show. Fenty Beauty will play an important role in the Riot universe, as it will not only deal with Arcane but will also emphasize the beauty in various video games with Riot Rihanna Partnership.
According to a press release, the cooperation will commemorate the premiere of Riot Games’ first animated series, Arcane, on Netflix on Saturday. The story will follow Jinx and Vi, two of League of Legends’ beloved sisters, through a series of events that will put their friendship to the test. Episodes 1-3 will premiere on Saturday at 7 A.M. IST, with more episodes to follow regularly.
An event will be conducted at the debut of Chapter 1 of the animated series to commemorate the Arcane premiere and the relationship between the two companies with Riot Rihanna Partnership. As a result, League of Legends fans in Los Angeles who want to experience the Arcane firsthand will be able to visit the Riot Games campus, where Fenty Beauty will be in charge of providing a warm welcome. With their presence in Arcane, Fenty Beauty hopes to continue developing their partnership with Riot Games, both within League of Legends and beyond.
This one-of-a-kind cooperation is one of several Riot Games and third-party collaborations for the “Arcane” release and global championship. Riot has announced a collaboration with Compartés Chocolatier, which would use “unique, limited-edition chocolates” to bring characters from the game and TV show to life.
The premiere of “Arcane” will not be limited to Netflix. On Twitch, content creators from all across the world will conduct watch parties for the debut episode, marking a first for both the game developer and the television entertainment sector.