PUBG New State rebrands itself as New State Mobile: Here are some reasons for its rebranding and its significance. PUBG New State has been rebranded as New State Mobile. Here are some reasons for its rebranding and its significance. With a huge gaming community and active player base, PUBG is a huge industry in the esports market. PUBG New State is one of its mobile game variations that have also become huge within a very short period.
In all, PUBG New State has already reached 40 million downloads in the Google Play Store, making it one of the latest products within PUBG Mobile.
It has been noted that the game has been renamed “New State Mobile” from “PUBG New State.”. The rebranding has been announced and there has been a press release announcing draft ownership transfer. Also, PUBG New State’s website has been rebranded as New State Mobile.
Consequently, this article explains what the most probable reasons are for PUBG New State becoming a new brand name and logo even after gaining such massive traction within a short period of time.
Why did PUBG New State rename itself ?
There is just as much significance in how the logo and the brand name have changed as the name of the parent company, for instance, the word PUBG has been removed from the name. There are several reasons for this:
1) The new logo is more appealing to mobile gamers
PUBG New State has a new logo called “New State Mobile”, which attracts more gamers than before; the previous name was “PUBG New State.”
There is no doubt that this logo will attract more newcomers to this game as it stands out and makes a strong first impression, and it enables them to understand and relate that it is designed specifically for mobile devices, which was not the case with “PUBG New State”.
2) Better Logo Design
The exclusion of “PUBG” from PUBG New State’s name does not imply any sort of transfer of ownership. In addition, the design has more appealing and has a shorter logo than PUBG New State. As such, we can conclude that the game has been rebranded to improve the design and appeal to the players.