Pokimane Snack Brand announcement sparks excitement alongside allegations of rebranding – In a recent development, Twitch sensation Imane “Pokimane” Anys launched her new food venture, Myna Snacks, sparking a wave of both excitement and skepticism among fans. The controversy emerged as fans began to question the authenticity of the product, with accusations of rebranding circulating within online communities.
this has been 2 years in the making and my heart is so full.. 🥲
my co-founder darcey has 20 years+ in the snacks industry and we wanted to do everything right for you guys. the stats feel good, but the taste is even better 🧡 pic.twitter.com/qJzVIdckuZ
— pokimane (@pokimanelol) November 13, 2023
YEEEESSSS OMG I CANT WAIT TO TRY THEM!!!
— Niki (@Nihachu) November 13, 2023
OKAY I JUST TRIED THEM THEY ARE DELICIOUS.
I’m also fat so if anyone is reading this you can trust my word. WWWWWWWW
— Jack “CouRage” Dunlop (@CouRageJD) November 13, 2023
Pokimane Snack Brand announcement sparks excitement alongside allegations of rebranding
Pokimane introduced her inaugural product, Midnight Mini Cookies, as a healthy snack made from “real, non-GMO ingredients” and fortified with Vitamin D. However, the launch faced immediate backlash when some users pointed out apparent similarities between Myna Snacks’ creation and Toatzy Midnight Mini Cookies, available at a significantly lower price.
pokimane’s new product is apparently just a rebranded ‘toatzy midnight mini cookie’ which she sells for three times the price. the only difference between the cookies is vitamin D3. $28 vs $9.99 for 400g.
— FearBuck (@FearedBuck) November 13, 2023
A Twitter user, @FearedBuck, claimed that Pokimane’s product was merely a rebranded version of Toatzy’s offering, accusing her of selling it for three times the original price. The controversy gained momentum as fans noticed striking resemblances in nutritional information and ingredients between Myna Snacks and Toatzy’s Midnight Mini Cookies, previously sold at Costco.
Pokimane is currently being called out for allegedly rebranding a Cookie company into her own, and selling them for 3 times the price. ‼️🤯 pic.twitter.com/PYsTDEqlT4
— DramaAlert (@DramaAlert) November 14, 2023
Allegations of a “cash grab attempt” and accusations of rebranding or white-labeling the product emerged. In response to the controversy, Myna Snacks issued a statement defending the uniqueness of their product development process, stating that it took two years to create the distinctive Midnight Mini Cookies.
I mean, theres something called White Labeling, its pretty cool
Basically, you pay a brand for a blank product (white label), and you label and brand it yourself
Doing that, you lose 100%+ profit though, but you don’t need to build out manufacturing
Hence the price increase 🤦🏽
— TRSTN (@TRSTNGLRD) November 14, 2023
However, fans remain skeptical, expressing a desire for more transparency regarding the origins and inspiration behind the product. The online discourse highlights the challenges celebrities face when entering the business world, as scrutiny from fans and consumers intensifies.
While white-labeling is a common industry practice, the controversy around Myna Snacks raises questions about transparency and authenticity in product launches. As the debate continues, the gaming and streaming community awaits further clarification from Pokimane and Myna Snacks, hoping for an open dialogue that addresses concerns and sheds light on the intricacies of the Midnight Mini Cookies’ creation.
The controversy, while casting a shadow over the initial excitement, also serves as a reminder of the importance of trust and transparency in the ever-expanding realm of influencer-driven businesses.