NICKMERCS Kick Partnership: NICKMERCS shakes up the streaming landscape – In a groundbreaking move, renowned streaming sensation Nick ‘NICKMERCS’ Kolcheff has entered into a strategic non-exclusive deal with Kick, signaling a significant shift in the competitive streaming landscape dominated by platforms like Twitch.
Expressing his enthusiasm, the FaZe Clan star highlighted the importance of community-building, stating, “Building a community is everything I’ve ever wanted to do. By expanding on Kick.com, I’ll be able to reach new audiences and welcome even more fans into the MFAM.”
NICKMERCS Kick Partnership: NICKMERCS shakes up the streaming landscape
The collaboration promises a dynamic streaming experience as NickMERCS plans to host his signature MFAM Gauntlet events on Kick, potentially featuring augmented prize pools. This move not only extends his reach to new audiences but also allows him to reunite with fellow streamers, such as Dr Disrespect, with whom he couldn’t collaborate on Twitch due to the latter’s ban.
𝗔 𝗡𝗘𝗪 𝗖𝗛𝗔𝗣𝗧𝗘𝗥 🟢 pic.twitter.com/O9oi8sw0fj
— FaZe Nickmercs (@NICKMERCS) October 19, 2023
Kick, backed by Stake, has been making waves in the streaming realm, challenging Twitch’s long-standing dominance. The platform has strategically signed various streamers to non-exclusive deals, and NickMERCS joins the ranks following the high-profile signing of xQc in a reported $100 million contract.
While NickMERCS retains the flexibility to stream on both platforms, Kick will be the primary stage for the majority of his content. This groundbreaking collaboration promises major events, competitions on grand stages, and innovative content delivery, elevating the streaming experience for both new and existing fans.
The streaming giant’s push for diversity in content creation is evident as it welcomes NickMERCS for a minimum one-year commitment. The deal not only signifies the platform’s commitment to securing top-tier talent but also solidifies Kick’s position as a serious contender in the streaming arena.
As NickMERCS prepares to kick off his first stream on Kick post-MFAM Central event in Las Vegas, the streaming community eagerly anticipates the impact of this collaboration and the potential ripple effect on the evolving landscape of online content creation.