The German clothing brand Puma has joined the Ukrainian esports association – NAVI as a technical partner. This means that PUMA will be in charge of creating the new NaVi uniforms for the remainder of the season. The PUMA signature tricot will, of course, be available for purchase on the organization’s website, in the brand’s online and stationery stores, and at other sporty discount retailers throughout the world.
Natus Vincere Marketing Manager Oleksandr ‘nervo-‘ Pavlenko commented on the deal in a broadcast: “In esports, it’s hard to find someone who has never heard of NAVI. Likewise, PUMA is one of the most valuable and recognized brands in sports. Long history and bold decisions that were ahead of their time and led to advances in our respective disciplines bind us together.”
This isn’t the first time PUMA has partnered with an esports organization. Remember that Cloud9, x-kom AGO, and Gen.G are among the brands that the brand supports. AC Milan, Borussia Dortmund, and Manchester City all wear PUMA gear on the field.
Wish NAVI and @@PUMA GLHF! Because now the fastest sports brand in the world becomes our technical partner! Wait for announcements, wait for news, wait for drops!https://t.co/i2Fa8pVq9t pic.twitter.com/i7tuJkU1My
— NAVI (@natusvincere) June 21, 2021
Vladimir Gorobets, CEO at PUMA Russia and Ukraine, said “Throughout our history, PUMA has designed apparel for the world’s finest teams and athletes. We are excited to join NAVI as a technical partner and strengthen our presence in esports. We believe in the team’s potential and wish the players and their supporters’ luck and victories.”
The collaboration with the German company will result in a new NAVI uniform as well as a number of other items, which will be available on the team’s website as well as at the official PUMA store. In addition, it was stated that the parties’ agreement will be for three years.