Indian Cricketer MS Dhoni joins Free Fire India as inaugural brand ambassador. Garena, a Singaporean global online games developer and publisher, today announced the launch of Free Fire India, available for download exclusively in India from September 5. Free Fire India incorporates unique content and features to encourage a safe, healthy and fun gameplay experience.
The announcement was made at a launch event today by Garena’s Co-founder Mr. Gang Ye and Yotta Infrastructure’s (“Yotta”) Co-founder and Chairman Mr. Darshan Hiranandani, in the presence of the High Commissioner of the Republic of Singapore to the Republic of India, HE Simon Wong.
Leveraging Yotta’s local cloud infrastructure to enhance user experience
Yotta, a Hiranandani Group company, will provide the local cloud hosting and storage infrastructure for Free Fire India. As a MeitY-empanelled service provider, Yotta will ensure best-in-class management of personal data of Indian users on local servers and network connectivity services to support Garena’s product offerings in India, including in esports.
Users encouraged to #PlayItRight
Free Fire India will offer features and content specifically developed for Indian users, as well as a range of features designed to promote safe, healthy and fun gameplay. These include a verification system to enable parental supervision, gameplay limitations and ‘take a break’ reminders.
Celebrating Indian sports culture: MS Dhoni as inaugural brand ambassador
Underlining its commitment to celebrating the best of India within the game, Garena also unveiled Indian cricket icon MS Dhoni as the new brand ambassador for Free Fire India. He will be celebrated as the first Indian sportsperson to be featured in-game as a playable character, “Thala”. Dhoni will be joined by other leading sportspersons, such as football captain Sunil Chhetri, badminton champion Saina Nehwal, tennis legend Leander Paes, and Kabbadi champion Rahul Chaudhari.
Launch of Free Fire India Championship
Earlier this year, Garena and Yotta entered a Memorandum of Understanding (MoU) with the Government of Uttar Pradesh to drive the development of esports in India. Today, Garena announced that the flagship Free Fire India Championship (FFIC) will take place later this month. Open to teams across India, the winners will earn the opportunity to represent India at the Free Fire World Series in Thailand this November. More details of FFIC and other esports initiatives dedicated to Free Fire India will be announced over the coming weeks.
