MrBeast exposes deepfake scam ads exploiting his image and voice – Jimmy ‘MrBeast’ Donaldson, YouTube’s prominent content creator has once again fallen victim to deepfake scam ads. In a tweet, MrBeast expressed frustration over these scam ads that employ AI technology to convincingly replicate his appearance and voice. He called on social media platforms to address the rising issue of AI deepfakes, labelling it a “serious problem.”
This isn’t the first time MrBeast has been targeted by scammers. In 2022, he denounced “fake” YouTube advertisements using his images to falsely claim he was giving away money. Now, with advancements in AI technology, scammers are taking it a step further by creating deepfake videos that closely mimic MrBeast’s persona.
MrBeast exposes deepfake scam ads exploiting his image and voice
In a video example shared on X, a deepfaked version of MrBeast is seen making false claims about a massive iPhone 15 giveaway, urging viewers to click a link to “claim” their prize for an unrealistically low cost. These scams often lead victims to provide sensitive information such as bank details, facilitating fraud.
Lots of people are getting this deepfake scam ad of me… are social media platforms ready to handle the rise of AI deepfakes? This is a serious problem pic.twitter.com/llkhxswQSw
— MrBeast (@MrBeast) October 3, 2023
“You’re one of the 10,000 lucky people who will get an iPhone 15 pro for just $2. I’m MrBeast and I am doing the world’s largest iPhone 15 giveaway,” the clip began.
The account featured the typical MrBeast branding to trick viewers and ends by calling them to click a link in order to, “Claim yours now!”
The tweet garnered responses from viewers who had encountered the deepfake scam ads, with some expressing disbelief at how realistic and convincing they were. The general consensus among creators and viewers is that this is a significant issue that needs urgent attention.
MrBeast’s call for social media platforms to address the rise of AI deepfakes reflects the growing concern over the misuse of technology to create deceptive content. As deepfake technology becomes more sophisticated, content creators and public figures are increasingly vulnerable to identity theft and scams.