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Microsoft announced the shutting down of its streaming platform Mixer from July 22nd and plans to move existing partners over to Facebook Gaming. They have struggled to reach the scale needed for Mixer to compete with Twitch, YouTube – the already established streaming platform. Even Facebook Gaming couldn’t sustain itself which has led to today’s decision.
Phil Spencer (Head of Microsoft Gaming) said, “We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there, I think the Mixer community is really going to benefit from the broad audience that Facebook has through their properties, and the abilities to reach gamers in a very seamless way through the social platform Facebook has.
Since the launch, Mixer is working on creating the most engaging and interactive Livestream platform. It was cleared that the time needed to grow a live stream community, so we have decided to close the platform and help the community move to a new platform.”
According to the sources, Facebook is reportedly offering a one-time, $2,500 signing bonus for Mixer partners who are willing to make the jump to Facebook Gaming. This deal is for those Mixer partners who would join the Facebook Gaming Creator Program and stay for a full 90 days after agreeing to the service’s terms.
WHERE WOULD NINJA AND SHROUD STREAM
Facebook offered an insane offer at almost double for the original Mixer contracts of Ninja and Shroud but Loaded/Ninja/Shroud said no and forced Mixer to buy them out. Ninja made ~$30M from Mixer, and Shroud made ~$10M.Ninja and Shroud are now free agents, although they didn’t announce a new platform where they shifting till now. Now, Twitch will try to bring their star streamers back to the platform.
Through this deal, Facebook Gaming is making it easy for everyone in the Mixer community to join if they choose to do so. The official Mixer partners will be granted partner status with Facebook Gaming and will try to keep the existing partner agreements intact.
The Mixer service will continue to run through July 22, 2020. After which, Mixer.com will redirect to fb.gg, Facebook’s desktop home for gaming video, Mixer broadcasting on Xbox One will be temporarily disabled and the Mixer apps will notify or redirect viewers to continue watching their favourite streamers at Facebook Gaming.
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