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Microsoft is Struggling to Meet Target for Xbox Game Pass, Subscribers Keep on Declining

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Microsoft Struggling to Meet Target for Xbox Game Pass, Subscribers Keep on Declining
Microsoft Struggling to Meet Target for Xbox Game Pass, Subscribers Keep on Declining

On Xbox Series X/S and Xbox One consoles, as well as PC, Xbox Game Pass has been a smash hit for Microsoft. It includes over a hundred games that can be downloaded and played at any time, including some of the top Xbox Series X games available. It’s no surprise that the subscription service has a reputation for being one of the finest values in gaming, with many new titles rotating each month. But now things going opposites.

The growth of Xbox Game Pass appears to be stalling since Microsoft failed to recruit as many new users as it had hoped in the previous fiscal year. Microsoft reported in a new financial statement that Xbox Game Pass subscriptions increased by 37.5 percent, falling short of its internal objective of 47.8%. Microsoft, on the other hand, outperformed its growth expectations for Xbox Game Pass last year, growing memberships by roughly 86 percent over a target of 71 percent.

It’s important to recall that 2020 was the peak pandemic year, with things starting to pick up in 2021, which Microsoft included into its drastically decreased growth projection. Microsoft is investing big on Game Pass, portraying it as a crucial entry point into its ecosystem, whether it’s on Xbox or PC, or in the cloud via browsers and the Android app.

New first-party games such as Age of Empires 4 and Halo Infinite are still months away, but they’ll fulfill Game Pass’ promise of significant first-party day-and-date releases. Meanwhile, Microsoft’s future looks better in 2022 and beyond, with a slew of blockbuster games on the way, including Perfect Dark, Everwild, Fable, and Hellblade 2, to name a few.

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