McDonald’s with Partnership with Gen.G Announced Esports League for their Employees: McDonald’s and Gen.G, a global esports organization and gaming collective announced the expansion of their esports collaboration into Western Oklahoma, Central and western Kansas, and North Texas. Local McDonald’s franchisees and Gen.G will collaborate to build a specific esports league to engage staff and gamers.
In January 2021, Gen.G worked out an agreement with McDonald’s that focused on franchise shops in Southern California and included an employee tournament. The collaboration was then expanded to include retailers in Virginia, Maryland, and the Eastern Shore in August. Another event, attended by almost 200 employees, was held by the fast-food franchise in order to improve employee engagement. The esports organization and McDonald’s have now expanded their partnership across Western Oklahoma, Central and western Kansas, and North Texas. They’ll form a new esports league together, with the playoffs.
— Gen.G Esports (@GenG) September 19, 2021
“We know many Southern California McDonald’s crew members are keen gamers at home, so we wanted to create new methods for them to engage, have fun, and show off their talents in what they’re passionate about,” said Chris Rowe, franchisee and owner of McDonald’s Southern California.
“We’re doubling down on our commitment to improving our restaurant crew’s employee experience, and we couldn’t be more excited to join with Gen.G on our first own esports program.”
The McDonald’s Crew League kicks off on October 12 and runs for six weeks before the playoffs begin. Employees will choose the game in which they will compete for a chance to win over $2,000 in cash prizes as well as a commemorative belt and plaque for their franchise location.