Ludwig launches his own creative agency “Offbrand”; xQc will be his first client – Ludwig Ahgren is a popular face among the streamer community. He became mainstream with his 31-day Twitch marathon stream in 2021, breaking the platform’s subscriber record. His move to YouTube in the same year also became a highlight and he continues to flourish there.
Known as the “Mogul” (due to his Mogul Mail YouTube channel), Ahgren is now launching a creative agency called Offbrand. This agency will help creators put on, produce, and fund their own events.
When it comes to hosting events, Ludwig can be considered a veteran. His past Twitch marathon as well as Mogul Money Live gameshow have been highly successful. He is also planning to host the “biggest event” of his career, the Mogul Chessboxing Championship which will feature popular content creators from around the world.
Not today, not tomorrow, but at some point in the future I will quit streaming
That doesn’t mean I won’t be involved behind the camera
Today I’m happy to announce the launch of https://t.co/2QgXboE3lo
A company I started with my friends to help streamers make amazing content pic.twitter.com/GUE2VgCCtO
— ludwig (@LudwigAhgren) September 27, 2022
Ludwig launches his own creative agency “Offbrand”; xQc will be his first client
Ludwig considers this as an investment that will help him stay connected with content creation even when he retires from streaming. In a recent interview to Washington Post, he said, “I’ve always accepted the fact that there will be a point where my career ends.”
“When I’m 45 years old, certainly I will be out of touch to have that on Twitch or YouTube. … Rather than fear that and try to maintain success for as long as possible, I love the idea of helping other creators make things that I think are cool.”
Offbrand has been founded by a group of four people.
- Ludwig Ahgren
- Nick Allen (Ludwig’s longtime collaborator and manager)
- Nathan Stanz (fellow content creator)
- Brandon Ewing (former Twitch marketing specialist)
As stated earlier, the agency will help creators fulfill their event goals. They will be responsible for providing ideas, production facilities, and sourcing funding.
Offbrand has started on a strong note as the agency has already bagged its first client, Felix “xQc” Lengyel. xQc has planned a new live game show called “Juiced” which will premiere on Sept. 30
Stay tuned to get more of such latest news and updates from Twitch, YouTube, and the vast streaming community.