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Loco and Glance Live Acquired Streaming Rights for Nodwin x Star Sports BGMI Masters LAN


The BGMI Master Series Tournament, which will be hosted by NODWIN Gaming, will begin on June 24, 2022. NODWIN Gaming, one of the world’s leading esports businesses, has partnered with Loco, India’s leading game streaming and esports platform, and Glance, an android lock-screen platform, as its digital streaming partners for the big event that is poised to transform the way India views esports. Loco is paving the road for gaming to move from a niche hobby to a major national interest in India as a pioneer in live game streaming and esports. Since its introduction, the platform has hosted over 32 BGMI tournaments, with live viewership steadily increasing.

Commenting on the association, Ashwin Suresh, Founder, Loco said, “We are very excited to partner with NODWIN Gaming once again after our landmark NODWIN Loco All Stars Invitational in April which saw the highest concurrent viewership for any esports tournament on an Indian game streaming platform. NODWIN is looking to take things to the next level with the BGMI Master Series and there’s no better home for it than India’s largest game streaming platform, Loco. Being the Indian gaming community’s town square, we expect a majority of viewership for this tournament to occur on Loco and we look forward to delighting our users with yet another high quality event experience.”

“We are very excited about this never-before-attempted televised esports event. We’re making sure the tournament can be accessed across platforms be it television or the digital medium. You can watch it on Star Sports 2, and we’ve also tied up with Loco and Glance Live for further digital access. Through these partnerships, we want to amplify the biggest event in the esports calendar this year! Both these brands will give access to advertisers associated with the tournament an extended consumer base while letting us promote a 360-degree outreach to both the digital and linear television audience,” said Akshat Rathee, Co-Founder and Managing Director, NODWIN Gaming

 The Battlegrounds Mobile India (BGMI) Master Series tournament will be held from June 24 till July 17. It is being organized by NODWIN Gaming, one of India’s largest esports companies, and will feature a total prize pool of INR 1.5 crore. Now apart from catching the LIVE broadcast of the BGMI tournament online on streaming platforms, fans can also view it on their TV sets.

Read More: ESFI to hold National Qualification Tournament in Games like CS:GO , Tekken 7, for World Esports Championship 2022, Indonesia

Ashish Jha
Ashish is a passionate writer in the gaming and esports industry, and an Anime geek, fueled by coding, coffee, and late-night game sessions.

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