Tiffany & Co., a luxury jewelry company, has announced a three-year partnership with LCK, the primary competition for League of Legends esports in South Korea. Season champions will have championship rings custom-made by this company throughout the next three years.
The LCK tournament is undoubtedly the most well-known League of Legends event in the world, as well as the most impressive performance in League. The tournament has recently increased its visibility in the international community by teaming with Tiffany & Co., the world’s leading luxury jewelry firm, to help promote both companies to a wider audience.
[Official] Tiffany & Co. will present engraved rings and bracelets from their Tiffany 1837™ Makers collection to the champions of each split of the LCK for the next three years.@TiffanyAndCo #LCK pic.twitter.com/hC2PqvWWFU
— KORIZON (@KorizonEsports) August 18, 2021
Over the next three years, Tiffany & Co. will award rings to the LCK split winners. According to the report, the partnership will begin with the Summer Split stream. The Finals MVP will receive a special bracelet in addition to the rings with engraved initials given to each champion.
Various LCK teams have previously awarded rings to their players after winning world championships. For the first time, the LCK will honors players from their region who have won the steady split.
About Tiffany & Co.
Tiffany is a luxury goods retailer based in the United States that was founded in 1837. They make 65 trophies each year to honor the grandeur of various sporting events such as the NFL Super Bowl, MLB World Series, and NBA Finals.
LCK 2021 so Far
Nongshim RedForce took on Afreeca Freecs in the opening round of the LCK playoffs today. T1, Liiv Sandbox, DWG KIA, and Gen.G Esports are the other four teams in contention for the championship. After bouncing back from a terrible start to the regular season, DK appears to be the favorites to win it all, giving the reigning Worlds champions a chance to retain their international championship and claim the first-ever LCK winners’ rings.