Krafton’s Head of Corporate Development ‘Son Hyun-il’ joins as Krafton India CEO. Krafton, the developer of Battlegrounds Mobile India, has appointed Son Hyun-il, head of the investment division, as the first representative of its Indian subsidiary to advance into the Indian market and target emerging markets.
The new CEO Son joined PUBG Corporation as CFO in 2017. After the merger with PUBG Corporation and Krafton in 2020, he served as the head of the investment division, leading investments in global games and related fields, including India.
Son Hyun-il, Krafton India CEO, said, “The Indian game market is at the beginning of its development, so it has great potential for expansion, and users’ interest in games and entertainment is high, so we believe it to be a market of opportunity.” We will expand Krafton’s IP (intellectual property rights) and gaming experience to more countries by attacking it, ” he said.
Since establishing an Indian subsidiary in November of last year, Krafton has been focusing on targeting the Indian market by launching games for India, fostering the e-sports industry, and expanding investment in IT companies.
Last month, Krafton has launched a “BattleGrounds Mobile India’ is a cumulative 30,000,000 users in just one week released. Krafton is investing a total of $70 million (about 802) to Indian IT companies this year alone. In a Press Conference held yesterday 25th of July, Krafton aims to boost its investment in India and the Middle East. Krafton wants to follow in the footsteps of Blizzard- which dominated the Korean Market in a short span of time.
Bae Dong-Keun, the company’s chief financial officer, said in an online news conference that the company, which is set to go public next month and is expected to raise $3.73 billion, will use 70% of the funds to consolidate its foothold in the worldwide video game market- Especially India and Middle East.
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