Kick Trainwreck teases ‘Kick Rivals’ as Twitch faces layoffs – The aftermath of Twitch’s recent decision to lay off over 500 employees has sparked speculation that Kick, Twitch’s formidable competitor, might be eyeing the opportunity to recruit some of the displaced talent. Trainwreck, co-owner and streamer at Kick, hinted at a potential venture called ‘Kick Rivals,’ raising eyebrows in the streaming community.
Kick, launched in 2023 as a direct competitor to Twitch, quickly gained prominence by securing non-exclusive deals with high-profile streamers such as Amouranth and xQc, offering more lucrative terms. The platform’s popularity soared due to its relaxed guidelines and competitive payouts for content creators.
Kick Trainwreck teases ‘Kick Rivals’ as Twitch faces layoffs
— Trainwreck (@Trainwreckstv) January 11, 2024
Twitch’s announcement of the layoffs, which constituted around 35% of its workforce, prompted Trainwreck to consider the possibility of leveraging the situation. Recently, Twitch CEO Dan Clancy spoke to the community in a livestream accepting that the platform is not profitable at this point.
n response to a former Twitch employee expressing uncertainty about their future after being laid off. “Not sure what comes next,” they wrote. “Hoping for the best!” Trainwreck proposed the intriguing idea of “Kick Rivals?”
This tease has ignited speculation about Kick’s potential foray into competitive esports events, similar to Twitch Rivals – Twitch’s initiative hosting live events featuring top streamers and former pro players. As discontent with Twitch grows, particularly regarding its ambiguous guidelines on explicit content, Kick seems to be exploring ways to position itself as an attractive alternative for both broadcasters and viewers.
Trainwreck’s suggestion follows a pattern of bold statements from Kick’s leadership. Recently, co-founder Bijan Tehrani claimed that Kick would “eventually buy Twitch,” further fueling the ongoing streaming wars.
The prospect of ‘Kick Rivals’ raises questions about the innovative approaches Kick might take to distinguish itself in the competitive streaming landscape. As Twitch faces challenges and discontent among its staff, Kick appears poised to capitalize on the opportunity, potentially reshaping the dynamics of the streaming industry in the process.