Kick takes a playful dig at Twitch star Pokimane in a TikTok Ad to lure streamers – The battle for top Twitch talent has intensified as streaming platform Kick launches a playful TikTok ad aimed at enticing creators to join their platform. And this time, Kick has taken a jab at Pokimane in a TikTok ad to attract more creators.
Kick has successfully attracted renowned creators such as xQc, Adin Ross, and Amouranth, with multi-million dollar deals since the beginning of 2023. Despite its success, not all Twitch stars are on board with the platform.
These Kick Ads are getting out of control pic.twitter.com/rHUIdxzmr6
— Jake Lucky (@JakeSucky) July 9, 2023
Kick takes a playful dig at Twitch star Pokimane in a TikTok Ad to lure streamers
One such personality is Pokimane, who stated that she wouldn’t compromise her morals and ethics to switch to Kick, even when offered a significant sum of money. In the midst of this rivalry, Poki becomes the target, sparking both amusement and speculation among fans
In the ongoing feud between Kick and Twitch, Kick hasn’t shied away from taking shots at its rival. As reported by Jake Lucky, Kick has launched TikTok ads aimed at enticing creators to join their platform. The ad features the iconic Beetlejuice ‘I’m just hanging around’ meme on top of Kick’s directory page, with the caption “When Pokimane catches a streamer considering Kick.”
The ad has garnered attention and received praise from fans of Kick, who found it amusing and credited the marketing team for their creativity. Despite the playful nature of the ad, Kick’s CEO Ed Craven revealed that the platform actually wanted to collaborate with Pokimane, despite her criticisms of the streaming site.
Kick’s TikTok ad targeting Pokimane showcases the platform’s competitive approach to attracting Twitch creators. While fans appreciate the humor, it remains to be seen how the ongoing rivalry between Kick and Twitch will unfold. And whether Pokimane’s stance on joining the platform will change in the future.