Kai Cenat, “the most-subbed streamer” could hit himself with a loss of $ 1 million- After the New twitch revenue system takes away 50%percent of the creators’ revenue unlikely to its fellow competing platform YouTube, Creators are switching to other alternatives. Indifferent to Kai Cenat, “The most subbed streamer” on twitch faces the same issue and might lose $ 1 millions of his revenue in the following year.
A 50-50 Revenue structure poses a great threat to creators and is a bit unfair on Cenat. Cenat made a huge jump in the number of fresh audiences gained in a very less time, ultimately dethroning xQc who held the position as “the most subbed streamer”. Despite the milestone being achieved and the number of dedicated hours he had to put in on a regular basis didn’t help him much after this revenue split was introduced.
Kai joined the platform long back and since then he has been consistent in live streaming developing his audience slowly. He now carries an audience base of 100,000 subscribers. The 20-year-old streamer mainly streamed himself chatting casually with the fans or playing video games like NBA 2k and Grand Theft Auto V.
With 100,000 subs, Kai Cenat will lose $1,071,440 in 2023 just from Twitch’s sub split changes. Twitch needs to put every creator at a 70/30 split no matter what it takes. Creators like Kai are the most innovative in the game and deserve to be fairly rewarded for it.
— Devin (@DevinNash) October 1, 2022
Kai Cenat, “the most-subbed streamer” could hit himself with a loss of $ 1 million
A brief description about the 50-50 revenue split system has been shared by a marketing enthusiast, Devin, who drew an outline on the loss that could hit next year which accounts for $1,071,440. Undoubtedly, it is a huge sum to lose. Devin criticised the new revenue split system and showcased his desire to revert to the previous one.
The previous Revenue-Structure favoured the creators with 70% of its revenue and 30% was instore for the platform, that gave scope for growth. But the new update, seems have to different plan for the platform. Already many streamers have transitioned from Twitch to other platforms for multiple reasons. But this revenue system might encourage streamers more to leave the platform.