Kick is a fairly young streaming platform that is growing exponentially month after month. Their management is constantly discovering new ways to promote their brand on the market. One of their best-known strategies is signing popular streamers with lucrative deals.
They are also very active on social media platforms, especially on Twitter, where they constantly post funny memes. However, they also use this site to promote their new additions on Kick.com.
Somewhere in the middle of May this year, Kick asked their followers whether they were keen on branded merchandise. On July 13th, their admin on Twitter left a hint that looked like Kick was about to launch a clothing brand. Just a week after that, Kick announced their new merchandise.
Kick’s Official Merch
After months of teasing on Twitter, Kick has finally launched its very own merchandise. Fans are now able to purchase hats, t-shirts, and hoodies with Kick’s logo. At the moment, the options are limited, but casino industry experts are positive that their merch offer will expand in the following weeks.
There are currently three types of t-shirts, two hoodies, and only one hat. Black and neon green are the dominant colours, just like Kick’s logo. The designs are pretty simplistic on all merchandise, but the quality is on a higher level.
The prices of the merchandise go between $30 and $60, depending on your choices. However, there is a free shipping option available, but only if you manage to get an order of over $75.
Kick, which already made some top streamers leave Twitch for, launched their merch on Twitter while also including a promo code that gave customers 20% off for 25 hours. The majority of the fans seem pleased with the merch while some have certain requests. For instance, larger people are asking for bigger hoodies and t-shirts that can actually fit them.
The Design of Kick’s Online Shop
The design of Kick’s Shop is exceptional in every way. It features a black background and several neon green details all around the website. All available products are in the middle of the home page, but you can also filter them out by their categories.
You will notice that the categories are actually classic folders that come with very simple text. The pointer is very big on this website, which draws similarities from the very first PC pointers. You can filter out the products based on availability and price.
Kick accepts several payment methods for their online shop including VISA, MasterCard, Apple Pay, Google Pay, and a few more.
Final Thoughts
With the new merchandise, Kick will try to generate more income as well as promote its brand even more broadly. Selling branded merch is something that every well-known company is doing. It allows customers to wear comfortable clothes while promoting the brand everywhere they go.
It seems like, Kick’s management is exploring and using all opportunities to gain a larger recognition on the market. So far, the online shop’s offer is limited, but that will surely change in the future.
