Supercell joins hands with Kartik Aaryan for the hit mobile game Brawl Stars. The famous Bollywood actor is the brand ambassador of Brawl Stars and the star of the new campaign #AlagSaAction.
The developer of famous games such as Clash of Clans, Hay Day, and Clash Royale SuperCell signed famous Bollywood actor/influencer Kartik Aaryan as their brand ambassador for their successful mobile title brawl stars, a fast-paced 3v3 multiplayer team action game. The actor also is featured in the ongoing game’s new promotional campaign #AlagSaAction.
The #AlagSaAction campaign, starring Kartik Aaryan, personifies the unique take on multiplayer action that has seen Brawl Stars’ popularity soar in India since its launch. The game proved to be an instantaneous success combining revenues of more than $1 billion after its initial launch in 2018.
Kartik in his statement says, “I’ve been into gaming since my college days, and during the last lockdown, I discovered Brawl Stars. What instantly drew me to this unique game was its pace and intensity, and the fact that I could play it with friends. That makes it more fun for me, as I love it when some friendly competition is involved.”
On his tie-up with Supercell, Kartik adds, “It was great fun working with a brand that goes all out in the creative department. From the script to the game, everything about the whole process was quite an in-sync with my vibe. I also loved exploring the action hero genre for a change, and I hope the audience enjoys watching a different avatar of mine!”
Supercell Oy is a Finnish mobile game development company based in Helsinki, Finland. Founded on 14 May 2010, the company’s debut game was the browser game Gunshine.net, and after its release in 2011, Supercell started developing games for mobile devices. Following its rapid growth, Supercell opened its additional offices in Tokyo, Shangai, San Francisco, and Seoul. In 2016 the Chinese tech giant Tencent holdings acquired an 81.4% stake in the company currently valued at €8.4 billion.