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India Closing in on 400 Million gamers in 2022 rising to 630 million by 2026, According to Niko Partners, a market research and consultancy organisation that focuses on video games, esports, and streaming across Asia and West Asia, India is the second-largest games industry in the globe and the market with the fastest growth in Asia-10 for both revenue and gamers. The company made the findings public in its research on the India Games Market for 2022. According to Niko Partners, India will have 396.4 million gamers in 2022. Additionally, they estimated that players on PC and mobile devices spent a staggering $704.5 million. Indian Gaming Market
NEW: India is the fastest growing video games market across revenue, gamers and ARPU in the Asia-10 region.
Our latest market research report looks at why India is such an important market to watch.
You can read the breakdown on @IGN India:https://t.co/jUXfzH92gQ pic.twitter.com/BeQ4hxrEWu
— Daniel Ahmad (@ZhugeEX) November 23, 2022
They predict that there would be more than 630 million players worldwide in 2026, who will generate $1.4 billion in revenue. Revenue from real money gaming is not included in this analysis. With 98.8% of players in India using mobile devices, 85% of the country’s gaming revenue comes from mobile devices. India has the lowest data prices in the world, and the 5G service has begun to roll out this year.
Niko asserts that gamers now have a greater propensity to pay and that both the overall number of consumers and their average spending are rising. 34% of Indian gamers, according to the research, spent money on games this year. The company predicts that growth would be lower in 2019 than in 2022 since the country will experience the effects of the BGMI ban for the first full year. If more mobile games are prohibited in 2023, the growth rate might drop even further, according to Niko.
The markets with the fastest increase in in-game sales and gamers are India, Thailand, and the Philippines. China presently has the greatest gaming population in the world, according to the survey. The most developed markets in the Asia-10 region are reportedly those of Japan and Korea. Indian Gaming Market
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