Immortals announce a multi-year naming rights deal with Progressive Insurance- The LCS Spring Season is about to start off next month and Immortals, one of the participants, has completed a multi-year naming rights deal. It was made with Progressive, which is an American insurance company and so the team will be known as Immortals Progressive from now on.
“We are on the attack, and we are bringing these northern lights with us as we represent the Great Lakes to the world.”
Brad Peters and @mehanderson talk through our new 2022 branding, and our entitlement deal with @Progressive. #InsideIMT pic.twitter.com/rLgP2cw0QU
— Immortals Progressive (@Immortals) January 13, 2022
Releases new “Northern Light” jerseys
During the announcement of this large deal, the team also showcased their new jerseys for the players. Immortals Progressive will be wearing these new ‘Northern Lights’ themed jerseys from now on. During the release, it was stated that this theme helped to represent the Great Lakes Region more vividly. Northern Lights are a common phenomenon around this area and the Great Lakes Region is also the home of Progressive Insurance and the headquarters of Immortals.
Community-based events and plans for 2022
This deal will also sponsor various Minecraft activations, team and community-related events throughout the year. Fans of Immortals Progressive can expect many new community tournaments and giveaways in the upcoming months of 2022. The community tournaments will be live-streamed on the Twitch TV platform. The LCS players and influencers from Immortals Progressive will act as the hosts and commentators of these community tournaments. Till now, three such community tournaments have been planned for 2022. For the Minecraft activations, both entities will collaborate on a custom branded digital space in a public server.
The Progressive Insurance company will also be the presenting sponsor for various branded streaming programs for Immortals Progressive this year. This streaming program is expected to have 16 episodes that will be streamed online. It is expected that content creators like AriaSaki and LCS players from the Immortals Progressive team will feature on all of these branded streaming programs.
Progressive plans to interact with the gamer community
Jay VanAntwerp, who is the Media Business Leader at Progressive Insurance, said: “We look forward to continuing our relationship with Immortals as the team’s LCS entitlement sponsor. We are excited to work with Immortals throughout the upcoming season to bring fans and members of the gaming community fun and engaging content from the players as well as activations and unique opportunities to interact with the team.”
Immortals Progressive will play with this new name for the first time when they go up against Counter Logic Gaming in the LCS Lock-In 2022 Group Stage on 15th January.
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