Gillette collaborates with BGMI to release Special Edition men’s grooming products – Battlegrounds Mobile India or BGMI has once again risen to become one of the top professional esports scenes in the country. Now many brands are looking to endorse its still growing esports scene. While iQOO is one of the key sponsors of the tournaments held within this game, now Gillette India has also entered into a partnership with Krafton, the developer and publisher of Battlegrounds Mobile India.
Gillette collaborates with BGMI to release Special Edition men’s grooming products
Gilette can be considered India’s leading expert in men’s grooming. They have now collaborated with Krafton, the developers and publishers of BGMI to launch limited-edition men’s grooming products in India.
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Gillette is the sponsor of various international esports tournaments and events. But it is the first time that the company has invested in the Indian gaming and esports scene. Partnering up with Krafton is a good deal as India is one of the largest mobile gaming markets in the world. Battlegrounds Mobile India, which is the relaunched version of PUBG Mobile (after the game got banned in India in 2020), has climbed to become one of the top esports games in the country.
People can now check out the Special Edition razors inspired by BGMI that have been launched by Gillette. The two razor products are:
- Gillette Mach3 Special Edition
- Gillette Fusion5 Special Edition
Those who buy the Gillette Mach3 Special Edition will also get a free mobile pop socket that has the iconic helmet design of the franchise printed on it. The Gillette Fusion5 Special Edition razor has a customized grip handle which also has the BGMI’s iconic helmet design on it. Thus, these can be considered unique collectible items that every BGMI enthusiast must surely have.
Saurabh Bajpai who is the Senior Director and Country Leader at Gillette India has said, “Gillette has been one of the world’s most recognized supporters of sport and athletes throughout our 120-year history, and we’ve taken this heritage into the exciting and fast-growing world of esports globally in recent years. The association with Krafton Inc. and Battlegrounds Mobile India is the first step in our effort to support the aspirations of young gamers in India, providing them with exciting shaving products, which are collectibles for BGMI fans.”
Minu Lee who is the head of Battlegrounds Mobile India has also added, “At BGMI, we are focused towards working with like-minded brands to create positive engagement with users. Gillette is an iconic brand and has built massive trust and credibility with Indian consumers. We are delighted to partner with Gillette India and reach out to millions of fans through this collaboration.”
Stay tuned as we bring you more news and the latest updates from Battlegrounds Mobile India.