South Korean esports giant Gen.G is making waves for the League of Legends Worlds Championship 2023 with an upcoming jersey and theme song. The team, along with popular South Korean rapper BIG Naughty, is dropping a music video called “Rock the Cup” on October 6th.
Gen.G to launch Worlds 2023-themed music video and jersey
BIG Naughty collaborated with Gen.G to create an anthem reflecting the team’s ambition for the championship. This tradition started in 2021 with Jay Park crafting “ALL IN,” and in 2022, it continued with “Rollin.” This year get ready to groove on “Rock the Cup”. Although the music video coming tomorrow, Gen.G has already shared a teaser on social media.
Rock The Cup
— Gen.G Esports (@GenG) October 6, 2023
The theme of this year’s jersey will be a collaboration with Los Angeles-based brand THE HUNDREDS, which centres around the “White Tiger”. Gen.G’s CEO, Arnold Hur, explained that the choice symbolizes the team’s growth and determination to showcase their skills on the global stage.
Gen.G x THE HUNDREDS Jerseys cost
The jerseys, priced at $85 USD, can be purchased at GEN.G SHOP for South Korean fans and THE HUNDREDS SHOP for North American fans. Additionally, a team jacket is available for $100 USD.
This creative approach, combining music and fashion, is not new for Gen.G. They use these elements to set the tone for their journey to the championship each year. In 2023, they aim to make a statement with “Rock the Cup,” expressing their commitment to giving their all in the competition.
As the excitement for Worlds 2023 builds up, fans worldwide eagerly anticipate the release of the music video and the opportunity to support their favourite esports team with the stylish White Tiger-themed jerseys. Gen.G continues to blend esports with music and fashion, creating a unique and engaging experience for fans as they prepare for the ultimate battle on the League of Legends stage.
The League of Legends World Championship 2023 will be held from October 10 to November 19 in three different venues across South Korea.