Gen.G partners with Manchester City: Gen.G, an esports organization, and Manchester City, an English football club, have recently joined forces in a partnership that encompasses various collaborative ventures. The alliance aims to provide exciting experiences for fans through a range of events held in both the United Kingdom and South Korea. The partnership is expected to assist Manchester City in expanding its presence in the Asian market, while also involving Gen.G in the creation of co-branded merchandise.
Gen.G partners with Manchester City FC
🏆 WELCOME TO GEN CITY 🏆
We’re joining forces with @ManCity to bring you an exciting new collaboration with esports & sports! Keep your eyes peeled for upcoming content pieces, events, and more 🐯⚽#GENCITY #ManCity #GenG pic.twitter.com/gPReLcSGta
— Gen.G Esports (@GenG) June 19, 2023
Although the press release does not specify the extent of Gen.G’s involvement in FIFA esports or other gaming ventures for Manchester City, their expertise in the esports industry could potentially contribute to the club’s efforts to make a significant impact in this rapidly growing sector.
The collaboration presents a unique opportunity for both organizations to leverage their strengths and engage with their respective fan bases in innovative and mutually beneficial ways.
GenG, founded in 2017, fields 9 teams in games like League of Legends, VALORANT, and Overwatch. They have an impressive track record, winning two League of Legends world championships and consecutive LCK titles in the past two seasons.
Manchester City, on the other hand, has professional teams in Fortnite and FIFA. Their players have achieved notable success, with ‘Shellzz’ clinching the ePremier League championship in 2020/21 and ‘Threats’ emerging victorious at DreamHack San Diego Fortnite in 2023.
The collaboration aims to extend Man City’s reach to Asian Market
The collaboration between Man City and GenG was announced, aiming to extend their reach in South Korea and the Asian market. City Football Group Communications Director Gavin Johnson expressed his delight about the partnership, highlighting the opportunity to engage a global audience through the expertise of GenG in the video game industry. This seeks to create thrilling experiences for football and esports enthusiasts alike.