Free Fire x Justin Bieber Collaboration: Get ready for the thrilling in-game activities – Garena collaborates with worldwide sensation Justin Bieber to commemorate Free Fire’s fifth anniversary and the stage is set for Free Fire’s largest anniversary celebration to date. Under this year’s 5th anniversary theme Reunite the World, players, and fans can expect a slew of thrilling in-game activities.
We are excited to announce the global collaboration with the international super star Justin Bieber!
Players and fans can look forward to a host of exciting in-game events lined up under this year’s 5th anniversary theme Reunite the world.
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— Garena Free Fire MAX (@GarenaIndia) July 6, 2022
Garena has announced a collaboration with worldwide celebrity Justin Bieber to commemorate Free Fire’s fifth anniversary. This year’s festivities, set to be the greatest yet, will include the return of players’ favorite themed content, unique rewards, and giveaways, as well as a series of partnership events and activities, both in-game and outside.
Free Fire x Justin Bieber Collaboration: Get ready for the thrilling in-game activities
“I’m delighted to be collaborating with Garena Free Fire and to have this opportunity to delight my fans all across the world,” Justin Bieber remarked “This partnership with Free Fire has given us the chance to explore many areas of how we can combine my music with games, and I can’t wait for everyone to experience what we have worked so hard on behind the scenes,” said the artist.
Free Fire producer Harold Teo remarked, “This celebration is for the great support we have had over the years from our global community of fans and gamers, who have made Free Fire what it is today. “We are happy and honored to be collaborating with a worldwide celebrity like Justin Bieber, whose effect on design and music has undoubtedly affected many people over the world, including our Free Fire community, which expresses their own creativity by engaging in stylish combat.” I’m convinced that the schedule of events we have planned will thrill our players and supporters, and the Free Fire 5th anniversary celebrations will be the best ever.
The arrangement between Bieber and the company’s marketing client Garena was arranged by the team at UTA Esports, led by account director Rachel Schlegel. “Consumers are yearning for immersive experiences that connect their passions in a fresh, but organic way,” she stated. Integrations are not new, but what makes this collaboration so exciting is the sheer scope of the unique in-game potential with a world-famous artist.
The first ever in-game performance of Free Fire
On August 27, Free Fire will host its first-ever in-game concert, with Justin Bieber slated to premiere an exclusive single as part of the 5th-anniversary celebrations. Players may expect to immerse themselves in an interactive environment, dance along to bespoke emotes, play in minigames, and possibly even perform on stage alongside Justin Bieber’s avatar.
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