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Fnatic Signs Multi Year Partnership With Hisense

Image Via Fnatic

Fnatic, a professional esports organization headquartered in London, United Kingdom has announced its partnership with the Hisense. Hisense is one of the market leaders in the global consumer electronics and home appliances. Through this partnership, both companies will work on to produce a variety of content, videos and social engagement including product reviews. Each content will feature the Hisense appliances with Fnatic’s teams.

Alex Zhu, Vice President of Hisense said on this partnership, “We are thrilled to announce the partnership with Fnatic, one of the world’s top esports organizations. Our team will work together to bring a better quality of life to Fnatic family and fans. We are working to make home appliances truly their friend and right hand in life by constantly exploring the needs of fans. We hope that our HisenseTV will allow them to focus on enjoying every moment of esports games. Supported by the unique VIDAA operation system that launched at Hisense TV, we are dedicated to bringing more esports and Fnatic content to our big screens for fans.


Founded in 1969, Hisense is headquartered in Qingdao, China. The company has always work om their core values “Innovation, Integrity, Customer Focus and Sustainability” in past 51 years. Hisense is the market leader of multimedia, IT intelligent information and home appliances. Their business covers the 54 overseas companies and offices, 17 R&D centres and 14 high-end production facilities. Hisense’s sole aim is to deliver affordable products with good quality which helps to improve the lives of consumers.

Sam Mathews, Founder and CEO of Fnatic said, “We are proud to partner with Hisense. Hisense is committed to bring improvement in the life of millions of families. Hisense is a forward-thinking innovative company, we are excited to share this collaboration with our players, content creators and our fans.

As part of the partnership, all Fnatic facilities will be using Hisense products. Hisense will be providing reliable home appliances including SmartTV, refrigerators, washing machines, air conditioners and many more. This partnership will take both organizations to new heights. Fnatic will also have access to global customers network of Hisense which will help them to build a stronger fan base.

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