Fnatic and Crypto.com enter in a partnership worth $15 million till 2026. Crypto.com, the cryptocurrency platform, has signed a five-year deal with London-based esports organization Fnatic worth $15 million. A 10-year contract between North American esports organization TSM and crypto exchange platform FTX, worth $210m, has demonstrated how esports and cryptocurrency are merging dramatically in the year 2021. Let’s know more about the Fnatic and Crypto.com partnership.
The London-based esports organization, Fnatic, announced today that it has entered into a multi-year partnership with the crypto exchange platform Crypto.com. Esports brand Fnatic is the latest to join the list of major brands to secure themselves a major sponsor worth millions of dollars. The team has partnered with crypto platform Crypto.com for an initial five-year deal worth $15 million. With this partnership, the British org will sponsor their jersey and offer a variety of cashless rewards including non-fungible tokens (NFTs).
— FNATIC (@FNATIC) September 16, 2021
Fnatic and Crypto.com enter in a partnership worth $15 million till 2026
Crypto platform is making its first entry into esports, as they’ve mostly specialized in sports in the past. At the moment, they’re involved with clubs and leagues such as Paris-Saint-Germain, the UFC, Formula 1, and the Italian football league Series-A.
Fnatic’s new partner has a cryptocurrency exchange where people can buy and sell multiple cryptocurrencies, an NFT marketplace, and a crypto credit service that lends cryptocurrencies to users. The crypto industry has been investing heavily in esports platforms in recent months, with Coinbase, By bit, and FTX partnering with companies in this industry.
Sam Mathews, Fnatic CEO said, “We’re looking forward to a long-term partnership between the world-leading names in esports and cryptocurrencies. Fnatic boasts one of the most engaged and supportive fan bases in the industry, and we’re delighted to be expanding our daily services through this landmark deal with Crypto.com. With cryptocurrency becoming a mainstream payment method, there’s never been a better time to make cryptocurrency decisions that are healthier, smarter, and future-proof.”