ESL entered Israeli Market in partnership with the gaming channel for broadcast in the hebrew language: The gaming channel in Israel has been granted exclusive media rights by tournament organizer ESL Gaming. The Gaming Channel will broadcast ESL Pro Tour CS: GO competitions in Hebrew, as well as ESL Mobile content, until the end of 2021. The deal also includes broadcast rights for IEM Cologne 2021, Season XIV of the ESL Pro League, IEM Fall, and the international final of the ESL National Championships Global Playoffs. TGC has also been granted full broadcast rights for two ESL Mobile tournaments: PUBG Mobile EU and ESL Mobile: Clash of Clans EU.
The Israeli network has secured rights to stream and post-digital programming (VOD) in Hebrew in addition to television broadcasts. According to Yoav Sohen, General Manager of The Gaming Channel, Israeli gamers will be able to watch world competitions on TV for the first time, with official coverage in Hebrew. Sohen expressed his hope that this will spur the emergence and development of Israel’s esports sector in the future. Through dozens of broadcast and media rights deals, ESL has one of the most comprehensive reach in the esports business, and their most recent agreement will see them reach national television in Israel.
“We are happy to work with The Gaming Channel and thus provide the esports community in Israel localized broadcasts of some of the world’s largest esports competitions,” said Frank Uddo, Senior Vice President of Media Rights at ESL Gaming. We are excited about our new partnership with The Gaming Channel and the opportunity to broaden our local reach.”
ESL has a number of broadcast arrangements that allow them to have a digital and television presence in dozens of nations. They struck a contract with recently relaunched G4 — a gaming TV network owned by American telecommunications company Comcast — just a few months ago in July 2021.