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ESL, DreamHack Partners With Huya For Chinese Language Streams

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ESL
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ESL (Electronic Sports League) is an esports organizer and production company that produces and organize video game competitions worldwide. ESL has been the organizing various events featuring various titles such as Counter-Strike, DOTA 2, PUBG, and many more.

Chinese Streaming platform Huya has signed exclusive Chinese language streaming deal with ESL and Dreamhack. The agreement ensures that Chinese- language broadcasts of both CS: GO and Dota 2  events by ESL and Dreamhack streamed exclusively on HUYA in 2020.

According to the press release, “The platform will be delivering a dedicated stream in standard Mandarin and other Chinese languages and dialects of all the matches featuring CS: GO and Dota 2 organised by ESL”

This deal will cover all upcoming ESL PRO TOUR such as ESL One, IEM and ESL Pro League events as well as DreamHack’s CS: GO and Dota 2 events. The first event of this deal is ESL One Cologne 2020 will be broadcasted on HUYA. Last year ESL and Huya have announced a Joint venture with the plan for Huya to invest into ESL.

Modern Times Group (MTG), the digital entertainment company which acquired ESL and DreamHack for € 78 million in 2015. They announced at the start of 2020 that the joint venture was terminated of Huya acquiring a $30 million minority stake in ESL. The reason regarding the termination of the partnership was “Differing views between the two parties on the allocation of contractual risk and other key commercial terms”.

ABOUT HUYA

Huya Live is a Chinese video live streaming service. The site is one of the largest of its kind in China and also operates globally as Nimo TV. Similar to other streaming services like Twitch. The site primarily focuses on video game live streaming and includes official broadcasts of esports competitions. Recently, the platform has been investing in various tournaments in different regions.

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