EA Sports and La Liga have signed a multi-year collaboration. Beginning with the 2023–24 season, EA Sports FC will have title naming rights on all La Liga events. With the help of EA Sports, the new alliance will completely rebrand La Liga, including all logos, visuals, typefaces, and other visual components. The impending release of FIFA 23 will be the last instalment in EA’s FIFA brand after the company revealed this year that it will be ending its 30-year affiliation with FIFA. Electronic Arts will reportedly pay 30 million euros a year for the sponsorship. Ea Sports La Liga Ea Sports Partnership
The agreement perfectly complements EA’s recently released standalone football simulator game, EA Sports FC. The agreement makes perfect sense because it appeared like EA could have difficulty obtaining some of the rights to select teams and players to appear in their upcoming game after terminating their association with global football governing body “FIFA.” It is clear that EA will not struggle in an expanding space without their FIFA connection because they have become the primary sponsor of La Liga, which gives them direct access to all clubs, players, uniforms, stadiums, and much more.
Possibly the first of many exclusive agreements EA will make as they get ready to release their stand-alone game, so keep an eye out! In order to get ready for 2023 and beyond, they are moving quickly. The future of EA Sports FC will be highly intriguing to see. Ea Sports La Liga Ea Sports Partnership
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