Diablo Immortal Launch in China Might be in Trouble Over Winnie the Pooh Social Media Post: After a one-month delay, Diablo Immortal is set to debut in China next week in July 25. Bloomberg has reported that Chinese video game publisher NetEase has finally received approval to release Diablo Immortal in China. Anonymous sources for Bloomberg’s story indicate that the date of July 25 is still open to any last-minute alterations.
The message, which came from the official Diablo Immortal Weibo account, is said to have made reference to Winnie the Pooh, whose use online in China has been outlawed because of his president-poking exploits. According to the report, the account was suspended after “violating applicable rules and regulations.”
Although the game has been available for more than a month in various nations, its debut in China was postponed until a few days before it was supposed to be on June 23rd. The game was co-developed by Blizzard Entertainment and Chinese tech giant NetEase. Blizzard stated in a brief article on the delay on its Chinese website that the game’s development team will be making adjustments, but it made no mention of the social media post.
According to a story from earlier this month, by postponing the release of Diablo Immortal in China, Blizzard was possibly losing millions of dollars in revenue every day. Microtransactions, the game’s primary source of income, have drawn vociferous criticism from fans since the game’s introduction last month, who said it provided players with a pay-to-win system. For what it’s worth, Blizzard refuted these assertions in July, asserting that the majority of gamers weren’t making real-world purchases. Diablo Immortal’s Western release looks to have been financially successful so far, despite numerous complaints about the game’s methods of revenue generation.