Creator of PUBG Krafton Announced Equity Investment in NFT Oriented Projects. KRAFTON, Inc., the developer of the globally popular PUBG: BATTLEGROUNDS battle royale game, announced equity investments in Seoul Auction Blue ($2.5 million USD) and XBYBLUE ($4.1 million USD), as well as a memorandum of understanding (MOU) to develop non-fungible token (NFT) oriented projects. Seoul Auction Blue is a subsidiary of Korea’s largest art auctioneer, Seoul Auction, with the goal of expanding the market through the operation of a joint art purchasing platform called SOTWO.
XBYBLUE is a subsidiary of Seoul Auction Blue that operates the XXBLUE service, which secures and curates the intellectual properties (IP) of various digital content in order to provide users with limited digital art content.
One of KRAFTON’s independent game development studios, Bluehole Studio, will lead the company’s initial collaboration with Seoul Auction Blue and XBYBLUE. The companies will collaborate to create and sell NFT avatars that can be used in the metaverse in the future, leveraging KRATON’s large-scale massively multiplayer online role-playing game (MMORPG) server operation and next-generation graphics technologies. Seoul Auction Blue and XBYBLUE will be in charge of designing and marketing the NFT products, as well as managing KRAFTON’s intellectual property.
Creator of PUBG Krafton Announced Equity Investment in NFT Oriented Projects
“KRAFTON has a long history of developing proprietary technologies that serve as the foundation for our NFT and metaverse development,” said CH Kim, CEO of KRAFTON, Inc. “Through collaborations with innovative companies like Seoul Action Blue, we’re confident that we can combine our research and the expertise of our partners to offer new experiences that global users will find fun and engaging.” This is just the beginning; KRAFTON will reveal more details about its collaboration with Seoul Auction Blue and XBYBLUE, as well as other global partnerships positioned to expand our business in the future.”
Not only in India but also in South Korea, South Korean gaming corporation Krafton has invested $5.4 million in JetSynthesys-owned mobile game development studio Nautilus Mobile. This is the company’s first investment in an Indian game development studio.