CoD Mobile has surpassed $1.5 billion in global lifetime player spending across the App Store and Google Play Store- Upon its official launch in October 2019, Activision’s Call of Duty: Mobile – in partnership with Tencent’s Timi Studios – reached a milestone of $1.5 billion in global lifetime player spending across the App Store and Google Play. Sensor Tower estimates that revenue in 2021 represented the title’s best full-year performance ever, with player spending up nearly 45 percent as compared to last year. Last year, the shooter gained $104.5 million in sales on the App Store of China alone, after the game was launched there in December 2020.
Call of Duty: Mobile from #Activision, has surpassed $1.5 billion in global lifetime player spending across the App Store and Google Play following its official launch in October 2019.
— Sensor Tower (@SensorTower) February 23, 2022
CoD Mobile has surpassed $1.5 billion in global lifetime player spending across the App Store and Google Play Store
Globally, in 2021, Call of Duty: Mobile ranked as the number 14 grossing mobile title, and it ranked as the third-best in that category behind Garena Free Fire from Garena at number two and PUBG Mobile-including its China translation, Game For Peace-from Tencent at number one. Since the debut of Call of Duty: Mobile, the shooter genre as a whole has grown, with player expenditure increasing by 50% y/y to $5.7 billion in 2020, followed by a further 10.5 percent y/y increase to $6.3 billion in 2021.
The United States has been the most profitable market for Call of Duty: Mobile thus far, with more than $647 million in revenue, or roughly 43% of total player spending, generated in the country. Japan comes in second place in terms of revenue, followed by China.
Call of Duty: Mobile has become one of the world’s top revenue-generating mobile titles in the nearly 29 months since its global release. Its success, together with that of PUBG Mobile, has catapulted the shooter genre to new heights on mobile, with the genre ranking as the fifth most popular genre in terms of worldwide player spending in 2021. The success of the genre’s top titles has prompted other prominent console and PC IPs, such as EA’s Apex Legends and Battlefield Mobile, to make the switch to mobile, with competing publishers trying to cash in on the ever-growing shooter game market.