Brazilian Free Fire Star ‘Nobru’ is named TikTok’s Global ambassador for Gaming: On Thursday, Bruno “Nobru” Goes owner and Free Fire esports player was announced as TikTok’s global gaming ambassador. In general, and in Brazilian esports specifically, the company has been expanding its presence. The short-form video app company is a partner of Free Fire emulation league NFA for its finals and is the owner of mobile games developer MOONTON, which launched Mobile Legends: Bang Bang in 2011.
As part of its partnership with TikTok, Nobru’s esports organization Fluxo will also wear TikTok’s jersey. TikTok joins Brazilian retailer Casas Bahia (of which Nobru has also been a brand spokesman), bank next, Razer Gold, energy drink TNT, and streaming app BOOYAH (which makes Free Fire) as Fluxo’s sponsors. There was no disclosure of financial information regarding these deals.
Estava super ansioso pra contar a novidade pra vocês. Agora somos #OsCriasNoTikTok. Me tornei o primeiro embaixador global de games no @TikTokBrasil, o nosso mais novo patrocinador. Pega o Chefão de Games, papai. 😎🔥
— Nobru (@nobru) July 8, 2021
Nobru and Fluxo esports members will create daily content and publish it on TikTok for one year, along with promoting the app to Free Fire players and inviting them to share their in-game highlights. To manage Nobru’s career, 3C Gaming, an esports agency, closed the partnership between the two organizations.
Recently, TikTok has made several announcements after hiring former Bad Boy Leeroy (BBL) developer Guilherme Barbosa to lead its Latin American gaming partnerships. A partnership with PlayStation launched the first video game partnership between Barbosa and TikTok backed by a partnership between TikTok and PlayStation, Ratchet & Clank: Rift Apart for PlayStation 5. The two companies have collaborated for the first time.
In China, TikTok is known as Douyin, a video-sharing social networking service operated by ByteDance. Short-form video content is created on the social media platform ranging from fifteen seconds to three minutes in duration, from genres like dance and comedy. The international version of Douyin, released in the Chinese market in September 2016, is TikTok. Later in 2017, TikTok was released for iOS and Android outside mainland China; however, it became readily available worldwide on 2 August 2018 following a merger with Musical.ly, another Chinese social media site.