Blast Premier Signed Media Right Deal for 130 Regions and 25 Languages: Blast Premier, an esports organization, has announced a “record number” of media rights deals, with the 2022 season being televised in over 130 territories and 25 languages. The video will be shot in all of the key global esports regions, including North America, Latin America, Asia, the Nordics, and the CIS, to mention a few.
Renewals with existing partners are part of the expanded broadcast portfolio, as are new media rights deals with a variety of leading media outlets, including public broadcaster TV2 (Denmark), TV network Astro (Asia), OTT service StarTimes (Africa), streamer Gaules (Brazil), and online service WePlay (Russia).
Blast Premier Signed Media Right Deal for 130 Regions and 25 Languages
.@BLASTPremier expand 2022 global broadcast network
🔥 35 Global Media Rights Deals
🔥 130 Territories
🔥 25 Languages
The #BLASTPremier 2022 season is already making history!
— BLAST (@BLASTEsports) February 3, 2022
“We are happy to begin the 2022 season with the widest distribution in our history,” said Alexander Lewin, Vice President of Distribution and Programming at BLAST. Since its beginning two years ago, BLAST Premier has experienced rapid growth and is currently available in over 25 languages throughout the world. “We’re delighted to be extending our connection with the great majority of our current licensees while also welcoming so many new partners into the BLAST family.”
Blast Esports is known for hosting CS: GO competitions that attract some of the best teams from across the world. Natus Vincere won the BLAST Premier: World Final in December 2021. The Ukrainian team won the majority of the $1 million prize money. The tournament drew 59.37 million hours of total viewing time in 2021, representing a 30% increase in viewership over the previous year. Up to 32 of the world’s greatest teams compete in the seven Blast Premier tournaments throughout the year, with a total prize pool of $2,475,000.
With other acquisitions in the works, BLAST’s global media rights footprint continues to grow in value, in accordance with the company’s larger growth and expansion goals. The organizer published the itinerary for the upcoming BLAST Premier cycle in January of this year.