E-commerce major Flipkart has announced the acquisition of intellectual property from Mech Mocha, a mobile gaming startup that runs live-social gaming platform ‘Hello Play’.
Through this move, Flipkart will first-time target internet business clients and easygoing gamers who come online through web-based gaming stages. Mech Mocha’s IP and group acquisitions by Flipkart have come when utilization of easygoing gaming has shot up since March because of the pandemic.
As of late Flipkart has recognized the development of versatile games in India and has taken this course to construct a solid association with their clients just as to unite loved ones through the wide cluster of exemplary Indian games, for example, Ludo and Carrom that Mech Mocha offers.
Super thrilled to announce our acquisition by Flipkart. Look forward to continuing to build entertainment experiences for Bharat at scale @HelloPlay_ https://t.co/LDHLpSQUka pic.twitter.com/fn9lMk6nGn
— Mech Mocha (@MechMocha) November 3, 2020
Flipkart right now has a scaled-down game component on its application called Flipkart GameZone, which permits clients to win bargains accessible on its platforms.
“We look forward to being a part of the Flipkart ecosystem and leveraging the Flipkart Cloud Platform, Super Coins, Reward store, and Flipkart Ads platform to strengthen the platform for our users,” said Arpita Kapoor Co-founder and CEO, Mech Mocha.
From having @Flipkart as our seed investor along with Blume to now joining hands to build entertainment at scale for India – it's been a quite a full circle. Feeling immense gratitude towards all @MechMocha team members, investors, advisors and partners. https://t.co/77bhfReGKN
— Arpita Kapoor (@Arpita_Kapoor) November 3, 2020
ABOUT MECH MOCHA
Founded in 2014 by Arpita Kapoor and Mohit Rangaraju, Mech Mocha operates a gaming platform that’s available in seven local Indian languages. It has over 10 games, including multiplayer titles such as Ludo, Carrom, Snakes and Ladders, and Cricket. Mech Mocha runs India’s first live social gaming platform, namely Hello Play. Flipkart invested in Mech Mocha alongside Blume Ventures in its 2015 seed round.