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Astralis group and the nordic challenger bank Lunar signed a three-year deal to form a branded payment card and digital content available exclusively for those who use the Lunar banking application.
It will showcase exclusive content including interviews and behind-the-scenes insights from the team in a form where the future of entertainment meets the future of banking.
Jakob Lund Kristensen, CCO and co-founder of Astralis Group said, ” Esports appeals to a growing, global audience, and one of our strengths is our access to a generation of digital natives. Lunar’s way of rethinking banking, use of gamification and digital entertainment is very much in line with our strategy and it matches our primary target audience. We are thrilled to present a partnership of this character and caliber and we have a great belief that we will be able to deliver better, more relevant and engaging content for our fans. We are already upgrading our channels with new content, and the new partnership with Lunar gives us the opportunity to really bolster our digital channels and content around the Astralis team brand.
Ken Villum Klausen, CEO and founder of Lunar on this partnership said, “In our new partnership with Astralis Group around the Astralis team we morph banking and entertainment providing a whole new experience for the fans. We do this comprehensive move to drive engagement with our users, and the Astralis partnership is a significant step in creating a financial super app and connecting with our users in new ways. We believe in building a banking experience that morph banking and entertainment because ultimately that means our users are more likely to check the app, get in control of their finances and get the most of their money.”
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