Apple is facing a continuous downfall in the Chinese market, so the Chief Executive Officer of Apple, Tim Cook, made a surprise visit to China last week. He shared his experience from his account on the Weibo social media platform on Monday. In his post, he praised the gamers of the popular action MOBA title Honor of Kings, during his visit, he also participated in the Honor of Kings event at an Apple store in Chengdu.
Apple CEO Tim Cook praises Honor of Kings: A global hit
The Honor of Kings, published by Tencent, is one of the world’s most-played mobile games. This online battle arena game has grown significantly in recent years and become one of the most revenue-generating games in the world. Tim Cook took the chance and expressed his views on Tencent’s popular game, he said :
The action-packed Honor of Kings started here in Chengdu and is now a global phenomenon on the App Store. Thank you TiMi Studio Group and all the talented gamers who were competing at Apple Taikoo Li Chengdu. The energy tonight was off the charts!
China: a lucrative market for iPhones
China is always been a big market for Apple products and they made huge sales from them. Established in 1993 in China, Apple has always been the largest provider of smartphones and laptops in this country, But in recent times due to COVID-19 Apple has faced a continuous downfall in China. To recover this Tim Cook has planned this surprise visit.
Cook also visited the Sichuan and met a farmer who told him how his family used iPads to boost their business and earn from it. In his visit to Beijing, Cook said his company always felt a “symbiotic” relationship with China.
Even with sanctions from the U.S., Huawei, a big Chinese tech company, launched a new smartphone with super-fast 5G. They want to get back into selling phones. Before, they dropped to the sixth position in China, but now they’ve bounced back and are number one again, beating Apple. This shows that Huawei is tough and good at tech, even when facing challenges. They’re proving they’re still a big deal in China’s phone market.