Esports organization Fnatic has announced its partnership with AndaSeat as an exclusive gaming chair with the team. The companies have come together to launch a Fnatic-branded chair as part of their strategic partnership, which names Anda Seat as the manufacturer.
The branded gaming chair will be available to the fans for purchase from July 15th. While most esports organisations have their individual gaming chair partner, DX Racer was the partner for Fnatic previously.
Sam Matthews, Founder and CEO of Fnatic, informed about the partnership “At Fnatic, our goal is to seek out, level up and amplify every gamer on the planet, and with AndaSeat we have found the perfect partner to achieve this through the creation of the Fnatic Edition Anda Seat chair. Whether you’re competing at the highest level of gaming casually from home, comfort is something that is key to maximising your gaming experience and success, and we’re excited to bring Anda Seat’s excellence in ergonomic technology to both our players and our fans across the globe.”
Zhou Lin, CEO and Founder of AndaSeat added: “We are proud to bring our ergonomic technology to support Fnatic’s excellence in their way of world championships and their vision of combining channels through which young people communicate with the world’s leading and forward-thinking brands.”
Anda Seat has not been a common name in the western gaming industry. They are the proud partners of various top organisations including ahq eSports Club, LGD Gaming, and OMG eSports. Founded in 2007, the company has come a long way and shifted its attention to esports in recent years.