FIFA 22: 2K Esports is Apparently Interested in Buying the License of FIFA from EA Sports. A sports game startup, 2K Sports, is apparently interested in buying EA Sports‘ FIFA gaming license. The relationship between FIFA and EA Sports has worsened, spurred by FIFA’s plans to charge $1 billion (£744,000) for the video game over the next four years. This is approximately double what EA Sports already pays each year for the FIFA logo in their games.
Both EA and FIFA have issued comments indicating that negotiations for the renewal have reached a deadlock, with the latter apparently demanding $1 billion every four years to keep the collaboration alive.
At the same time, FIFA stated that they would like to extend their video game sector, implying that EA’s exclusivity, which has lasted over two decades, may come to an end. Strauss Zelnick, chairman, and chief executive of 2K parent firm Take-Two, was reportedly curiously noncommittal regarding the acquisition of the FIFA gaming license, according to The Metro.
FIFA 22: 2K Esports is Apparently Interested in Buying the License of FIFA from EA Sports
“For us, that’s a huge step forward… We’ve never participated in that sport before “During an earnings call, he was asked about the reports by investors. “And, uh, today, I believe I’ll just leave it at that.”
Obviously, this isn’t an official confirmation, but unless Zelnick is a troll, it strongly suggests that 2K has already spoken with FIFA. It would be incredibly odd if they hadn’t, given how to open FIFA has been about collaborating with other publishers.
With the introduction of the HyperMotion Technology, which uses state-of-the-art Xsens suits to motion capture data from 11v11 high-intensity football matches played by professional footballers and uses advanced machine learning algorithms to integrate seamlessly into the game, the first impressions of the game are quite striking. Real-world data was used by EA to incorporate actual ball dynamics into the game. This contains things like point of contact, airspeed, drag, and a lot more.